Hello Parents! Hello Families!!!
Did you ever notice that when a baby starts to cry we all stress about it? 😱
For new parents, this is probably one of the most demanding times of their lives. Can you imagine what it would be to go without proper sleep for a couple of years? 💤
Families are experiencing parenthood with a lot of negative feelings 😔 like anxiety on solving common issues, fear about difficulties to come or the insecurity about not knowing what is normal and what to expect.
75% of parents with children younger than 6y.o. have complaints about their kids’ sleep.
The vast majority of parents spent years without having a full night of sleep. 😴
That´s why Aurora is here!
Aurora is a digital expert for parents to help families finding natural sleep without having to see it rising on the horizon 🌅 every single night…
She’s here to bring back to families the knowledge 📚📑 that was once passed down from mother to mother, families to families 👨👩👧👦 … Breastfeeding, diapers, sleep and every single phase of tiny humans development will be within reach of your hand.
Meet Aurora 👩 ! She’s here to help families 👋!
Let´s chat? 👈 (Click here!) 😊
Aurora was developed as the result of research to find new solutions to improve the quality of life, health and well-being of families.
In other times, the knowledge needed for this phase of life was passed from mother to mother. When it was our turn, we already had the knowledge and experience that came with extended families when we took care of our younger siblings, our cousins or even neighbors, etc. … However, the access to this knowledge and experience of life has been lost in today’s societies and when we are parents we are often alone, away from “our villages” and having to deal with everything truly for the first time.
“It takes a village to raise a child!”
Today, families, especially in developed countries, are put to the test when they decide to have children. Perhaps this is why they are giving up early on their dreams and desires of parenthood (example: in Portugal the current fecundity index is 1.37 but that desired by Portuguese women is 2.3). This leads to increased pressure on societies as a result of an aging population, a decline in the labor force and a lack of generational renewal.
Families are the cells of a society. When we help families we are also promoting a better and more balanced society.
What we know is that the process that runs from the planning or news of the pregnancy to the earliest times of the newest family member can invariably be arranged in three phases: emotion, expectation and frustration.
The excitement is overwhelming, the expectations are so great, and the frustration falls on us as soon as we realize that we were not, after all, prepared for the profound transformation that has just taken place in our lives.
Aurora exists to eliminate the frustration of this equation by giving families the support, confidence and tranquility they need to really enjoy the family life.
We work with two objectives: one, to promote a wide and happy development in our children; and, two, to extend this happiness to all members of the family.
Transforming transformation, so that the growth of the family can be enjoyed, appreciated and desired, without the small constraints of the day-to-day prevent it. We want frustration to give way to achievement.
To be a point of reference for the family, a fully available and reliable support that will support you in all phases of your growth, from planning your pregnancy to developing your children’s potential and planning your life project.
The family is always first. It is the specific needs of each of the families that count with us that shape our work.
Cláudia Matos Morgado
Tlm: +351 916654433